Estimate how many people your next Facebook post will reach. Calculate organic reach based on your engagement rate, plus paid reach from your boost budget — all in one place.
Facebook reach is the number of unique people who see your content at least once. It differs from impressions, which count every time your post is displayed regardless of whether it is the same person. Reach is a better measure of actual audience exposure, and it is the foundation for calculating your engagement rate — both of which Facebook's algorithm uses to decide how widely to distribute your next post.
Organic reach on Facebook has fallen dramatically since 2014. Early pages could expect to reach 16% or more of their followers organically. Today, the typical organic reach for a Facebook page post is 2% to 6% of followers. Pages with smaller, more engaged audiences often outperform this average, while large pages with passive followers can see organic reach drop below 1%. This decline is largely by design — Facebook monetizes reach through paid promotion.
Reels and video content consistently achieve higher organic reach than text or photo posts because Facebook's algorithm rewards content formats that keep users on the platform longer. If growing your organic reach is a priority, shifting toward video and Reels content is the most impactful change you can make without spending on ads.
These are approximate organic reach rates (as a percentage of followers) observed across Facebook pages in 2024–2025:
| Page Size | Typical Organic Reach % | Example (10% engagement) | Notes |
|---|---|---|---|
| Under 10,000 | 8% – 15% | 800 – 1,500 people | Small pages get proportionally higher reach |
| 10,000 – 100,000 | 3% – 8% | 3,000 – 8,000 people | Mid-size average — video helps significantly |
| 100,000 – 1M | 1% – 5% | 10,000 – 50,000 people | Algorithm throttles organic to push paid |
| Over 1M | 0.5% – 2% | 5,000 – 20,000 people | Very large pages rely heavily on boosting |