Find out exactly how much your Facebook video views are worth. Enter your view count and content details to see your low, mid, and high earnings estimates — plus a full milestone table showing what each view milestone pays.
Facebook does not pay a fixed rate per view. Instead, earnings depend on your RPM (Revenue Per Mille — per 1,000 views), which varies based on your content niche, audience location, video length, and how many of your views are monetized (meaning an ad was actually shown). A single view from a US finance audience can be worth 10 to 50 times more than a view from a general entertainment audience in a lower-tier market.
On average, Facebook creators in US-focused lifestyle and inspiration niches earn between $1 and $4 per 1,000 total views. This means 1 million views might pay $1,000 to $4,000 in a typical month. Pages in high-value niches like personal finance or health can earn $5,000 to $15,000 per million views. Pages targeting international audiences in lower-CPM markets might earn only $200 to $500 per million views.
Your monetized view rate — the percentage of views that actually serve an ad — is a key variable most creators overlook. Not every view results in an ad impression. Short videos under 3 minutes, skipped pre-rolls, and ad-free zones can drop your effective monetized view rate to 40–60% of total views. Longer videos that support mid-roll ads consistently achieve higher monetized view rates and better RPMs.
| View Milestone | Low ($1 RPM) | Average ($2.50 RPM) | High ($8 RPM) |
|---|---|---|---|
| 10,000 views | $10 | $25 | $80 |
| 50,000 views | $50 | $125 | $400 |
| 100,000 views | $100 | $250 | $800 |
| 500,000 views | $500 | $1,250 | $4,000 |
| 1,000,000 views | $1,000 | $2,500 | $8,000 |
| 5,000,000 views | $5,000 | $12,500 | $40,000 |
| 10,000,000 views | $10,000 | $25,000 | $80,000 |
Based on monetized view rate of 60%. Actual earnings vary by niche, audience region, and ad market conditions.