Discover how much your Facebook page makes and what it is worth to advertisers and brands. Enter your page stats to calculate monthly income potential, sponsored post rates, and overall page valuation.
A Facebook page's value comes from two sources: its ability to generate platform ad revenue (In-Stream Ads, Reels Overlay Ads, Stars) and its attractiveness to external brands for sponsored content deals. Platform income is relatively predictable once a page is monetized, while brand deal income scales more dramatically with niche appeal and audience quality than raw follower count alone.
When valuing a page for sale or acquisition, buyers typically apply a multiple of monthly net revenue — usually 20x to 40x monthly earnings for well-established pages with consistent traffic. A page earning $500 per month reliably might sell for $10,000 to $20,000. A page with erratic income or a follower base largely composed of low-engagement accounts commands a much lower multiple. Buyers scrutinize traffic sources, engagement authenticity, and revenue trends over at least 6 months.
For brand deals specifically, the standard industry rate is $10 to $20 per 1,000 followers for a single sponsored post, adjusted for engagement rate and niche value. A page with 100,000 followers and a 1% engagement rate in the health and wellness space can legitimately charge $1,000 to $2,000 per sponsored post. A page with the same follower count but a 0.1% engagement rate in a general-interest niche might only command $100 to $300 per post.
| Page Size | Sponsored Post Rate | Monthly Platform Income | Page Sale Value |
|---|---|---|---|
| 10,000 followers | $50 – $200 | $20 – $150 | $500 – $3,000 |
| 50,000 followers | $200 – $700 | $100 – $750 | $2,000 – $15,000 |
| 100,000 followers | $400 – $1,500 | $300 – $2,000 | $5,000 – $40,000 |
| 500,000 followers | $1,500 – $6,000 | $1,500 – $10,000 | $30,000 – $200,000 |
| 1,000,000 followers | $3,000 – $15,000 | $5,000 – $30,000 | $100,000 – $500,000 |